ABOUT 1UBU
1UBU is an Atlanta-based, female-owned streetwear brand creating inclusive graphic tees, hoodies, sweats, hats, and statement apparel for people who live without judgment and love without boundaries.
Built around the message Be You — Unapologetically, by Living without Judgement & Loving without Boundaries. 1UBU celebrates individuality, unity, creativity, and the freedom to show up as your full self. Every design is made for people who believe style should express who they are, not who the world tells them to be. Designed to unite, by accepting that we are all different.

Our logo is an outline of a painting called, "See From Your heart" but, with a masculine and feminine side and the number one, because inside, we are all the same.

"Be Light, Be Love, Be You"
Original Painting 'See From your Heart', by our owner "SAGJOL".

(Rolled Gold and oil on canvass 60x48 -The feathers represent "The Light" how our minds should be. Free from negative ego with the ability to go within and "See from our Hearts", so we can view each other as souls, not color, religion or gender - just souls)
As a female-owned small business, we stand for creativity, community, and compassion — blending art, intention, and love into everything we make. Every item is a reminder that your voice matters, your style tells a story, and being yourself is a form of beauty.
Making colorful Hoodies, Tees and Sweats - sustainable and with purpose.
Designed to Unite, by Accepting that we are all Different.
"LIVE WITHOUT JUDGEMENT. LOVE WITHOUT BOUNDARIES" - Sagjol
BRAND MISSION
1UBU was inspired by God through Art — a creative fusion that guides our purpose and fuels our designs. We believe that beneath everything external, we are all the same:
"Souls woven from the same divine thread"
Our mission is to inspire people to see with their hearts, not their differences. Through fashion, we hope to spark connection, dissolve division, and remind the world that unity begins with empathy.
By wearing 1UBU, you help carry forward a movement of compassion, creativity, and self-love — one that celebrates the beauty in being authentically you.
At 1UBU, our message is simple: Be You — Unapologetically, without Judgement.
The mission of 1UBU is to help people feel seen, accepted, and free to express who they are without needing to "fit in" but by just "fitting in"
Through inclusive streetwear, 1UBU celebrates individuality, unity, compassion, creativity, and the courage to be yourself without judgment.
1UBU stands for people who refuse to shrink themselves to fit someone else’s idea of normal. The brand message is simple: Be You — Unapologetically, without judgement.
Brand pillars
Unity: 1UBU believes people can be different and still belong together.
Individuality: Every design encourages people to express who they are without apology.
Equality: 1UBU supports fashion that feels open, human, and non-conforming.
Creativity: Color, graphics, and statement pieces are used to turn clothing into self-expression.
Sustainability: 1UBU values thoughtful production, long-lasting style, and conscious choices where possible.
Community: 1UBU is rooted in connection, compassion, and showing up for people who want to be seen.
What does “Be You — Unapologetically” mean?
It means your identity does not need permission. 1UBU designs clothing for people who want to move through the world freely, with confidence, color, and self-respect.
What does non-conforming clothing mean?
Non-conforming clothing is style that does not force people into narrow categories. Many 1UBU pieces are made to be worn, layered, and styled by anyone who connects with the message, no matter their sex, color or age.
Quick facts about 1UBU
| Brand | 1UBU |
|---|---|
| Category | Streetwear, Urban & Classic Clothing |
| Based in | Atlanta, Georgia |
| Ownership | Female-owned small business |
| Products | Graphic tees, hoodies, sweats, hats, and statement apparel |
| Style | Inclusive, colorful, expressive, non-conforming |
| Message | Be You — Unapologetically, without Judgement |
| Values | Unity, individuality, equality, acceptance, creativity, and sustainability |
Learn about the 1UBU brand mission

![]()