1UBU is a streetwear brand with a classic twist, rooted in Atlanta, GA. We believe in one simple truth: Be You — Unapologetically, without Judgement. Every piece we create is inspired by our core values of Unity, Individuality, Equality, Creativity, Sustainability, and Community. When you wear 1UBU, you're not just wearing a brand — you're wearing a movement.
1UBU brings together timeless design and effortless cool. Made from a 65/35 cotton-polyester blend with a breathable 100% polyester mesh back, this cap delivers that iconic trucker vibe with lightweight comfort and structure. The pre-curved bill and rope braid accent add a touch of retro flair, perfect for those that love mixing vintage aesthetics with modern energy. Our red logo is embroidered onto the front.
1UBU was born from one belief — that we are stronger together, and that the world is a better place when we live without judgement and lead with acceptance. Based in Atlanta, we design clothes that carry a message and can be worn by anyone. No niche, no limits — just real people, real style, and the freedom to be exactly who you are.
— The 1UBU Family