1UBU is a streetwear brand with a classic twist, rooted in Atlanta, GA. We believe in one simple truth: Be You — Unapologetically, without Judgement. Every piece we create is inspired by our core values of Unity, Individuality, Equality, Creativity, Sustainability, and Community. When you wear 1UBU, you're not just wearing a brand — you're wearing a movement.
Crafted from heavyweight 100% cotton with a 7.5 oz build, this tee has an oversized streetwear fit. The garment-dyed and pigment-reactive wash delivers a worn-in vibe that's engineered for longevity, this tee features a forward-thrusted shoulder seam that gives a comfortable, high-end drape. With its oversized silhouette and vintage tones, this tee is the ultimate modern urban fit. Our inspiration logo painting "See from your heart" is printed in black and green tones on the front with a woven label stitched to the right sleeve.
1UBU was born from one belief — that we are stronger together, and that the world is a better place when we live without judgement and lead with acceptance. Based in Atlanta, we design clothes that carry a message and can be worn by anyone. No niche, no limits — just real people, real style, and the freedom to be exactly who you are.
— The 1UBU Family
