1UBU is a streetwear brand with a classic twist, rooted in Atlanta, GA. We believe in one simple truth: Be You — Unapologetically, without Judgement. Every piece we create is inspired by our core values of Unity, Individuality, Equality, Creativity, Sustainability, and Community. When you wear 1UBU, you're not just wearing a brand — you're wearing a movement.
Our embroidered logo colorful hoodie comes in Yellow, Red and Lilac, to ensure you really stand out. Featuring a spacious kangaroo pocket and an adjustable drawstring hood, this hoodie is versatile for layering or wearing alone. Its plush, comfortable fabric keeps you warm while maintaining its shape and softness wash after wash. The heavyweight roomy construction ensures it remains a reliable companion whether you're out for a morning walk, a late-night coffee run, or simply relaxing at home.
1UBU was born from one belief — that we are stronger together, and that the world is a better place when we live without judgement and lead with acceptance. Based in Atlanta, we design clothes that carry a message and can be worn by anyone. No niche, no limits — just real people, real style, and the freedom to be exactly who you are.
— The 1UBU Family