1UBU is a streetwear brand with a classic twist, rooted in Atlanta, GA. We believe in one simple truth: Be You — Unapologetically, without Judgement. Every piece we create is inspired by our core values of Unity, Individuality, Equality, Creativity, Sustainability, and Community. When you wear 1UBU, you're not just wearing a brand — you're wearing a movement.
Meet your new favorite everyday essential: the 1UBU Boxy Crop Heavyweight Fleece Hoodie. Perfect for everyday wear, this hoodie is crafted from luxurious, super soft 100% heavyweight cotton fleece. Its modern, boxy cropped oversized drop shoulder fit provides ultimate comfort you won't want to take off. Showcasing our colorful 1UBU logo on the front and the inspiring message "Be Light, Be Love, Be you" on the back, it's designed to celebrate your individuality. Choose from Red, Green, or Pink, and experience the Atlanta-designed blend of comfort, style, and self-expression.
Cropped oversized boxy drop shoulder hoodie - super soft, made with heavy weight fleece in 100% cotton, a hoodie that wraps you in the most snuggly comfort, you wont want to take it off.
Choose from 3 Colors: Red, Green or Pink
Designed in Atlanta
Made with heavyweight fleece
Modern Fit
Drop Shoulder
Cropped length.
1UBU was born from one belief — that we are stronger together, and that the world is a better place when we live without judgement and lead with acceptance. Based in Atlanta, we design clothes that carry a message and can be worn by anyone. No niche, no limits — just real people, real style, and the freedom to be exactly who you are.
— The 1UBU Family