1UBU is a streetwear brand with a classic twist, rooted in Atlanta, GA. We believe in one simple truth: Be You — Unapologetically, without Judgement. Every piece we create is inspired by our core values of Unity, Individuality, Equality, Creativity, Sustainability, and Community. When you wear 1UBU, you're not just wearing a brand — you're wearing a movement.
Our oversized Hoodie with Raglan sleeves in Royal Blue, Turquoise and Orange with a larger hood and neckline is unique and oh so cozy. Made from our heavyweight softest of the soft fleece, we have our signature applique lettering that spells "Multifaceted" sewn down the sleeves and our logo puff printed to stand out on the back. The large F on the front stands for "Freedom" because, we are all Multifaceted, but there is only one you! So be Free, to be you! The oversized hoodie has a cape feel, perfect for big hair, or for those who cannot stand the restrictions of a regular hood, the neckline is also more open than our other hoodies, made for those who do not want to feel chocked in. Our raglan sleeved style is oversized, with a very modern fit, male model is wearing a small and stands at 6'1. (Colors mimic those of the Florida Gators but are not affiliated)
1UBU was born from one belief — that we are stronger together, and that the world is a better place when we live without judgement and lead with acceptance. Based in Atlanta, we design clothes that carry a message and can be worn by anyone. No niche, no limits — just real people, real style, and the freedom to be exactly who you are.
— The 1UBU Family
